A speech given at the Grosvenor Casino in Piccadilly, illustrating the practical business advantages of undertaking an extreme adventure.
Before: The planning, execution, training and other preparations for such an event mirror how a CEO operates and grows a business.
During: an exciting part of the event is going to new places and meeting new people. There is also a lot of time spent alone, in the vastness of the desert, planning for the future, thinking of new product lines and new ways of doing things.
Afterwards: the feeling of achievement and success is awesome, making one realise that truly, anything is possible.